Brittany Ouellette

Brittany Ouellette

Director of Operational Tools

My leadership journey started long before my current role—shaped by being the oldest daughter of a Veteran, and later at K-State, where I minored in Leadership Studies. As a freshman at K-State, I was on the Executive Committee as Vice President of Communications in my Sorority. Yeah, if you know me well enough then you can laugh at that. I began at Cable Dahmer nearly 10 years ago as a summer greeter at the Chevy 103rd store. After a whole one hour in car sales (thanks, Amanda Ledezma!), I found a better fit in marketing, interning with Jeff Vaughn to help launch Martin City Marketing from one of Carlos's not-so-crazy ideas to bring all of our marketing efforts in house. At the time, I was studying to be a high school business teacher but chose instead to learn the business from the inside out. Today, I manage 25 vendor partnerships and over $3 million in software expenses, while leading an amazing team of four. This past year, I’ve represented Cable Dahmer through my NCM IT 20 Group as the Senior Member of the Executive Committee, as a 2-time speaker at DriveCentric events, on the Urban Science Dealer Advisory Board, and most recently as a Community Member of Women in Automotive. All of that to say that what I enjoy most in my role is helping our team stay ahead by developing smarter, more effective ways to use technology that drive both staff efficiency and customer experience.

How do you bring core values into your role?

Integrity is not only a Cable Dahmer Core Value, but it is my number one personal core value. It’s something I bring into every decision I make for our company. In my role, I manage not just the software we use, but also the vendors behind those tools. For me, integrity means leading with trust, transparency, and accountability—whether I’m sharing wins or addressing challenges. I believe in having open conversations with our vendors to make sure we’re using their tools as intended, and I always share feedback from our team so we can work together to improve both staff efficiency and customer experience.

Which current tools are creating friction instead of efficiency?

When we’re not using at least 80% of the features available in any of our tools, we’re creating unnecessary friction—for both our team and our customers. And while it might sound like a familiar message, the video process we’ve rolled out in both sales and service is a perfect example of how we can lead with transparency. It’s a powerful way to build trust and loyalty with our customers. Our competitors are starting to catch up, but we’ve always had the edge—and we still have the chance to stay ahead of the game.

How will tech become our competitive advantage—not a reactionary fix?

Technology is helping us become a truly data-driven operation—where customers choose to buy, service, and engage with us thanks to the personalized and predictive experiences we offer across every department. It’s also becoming a major reason employees are sticking with Cable Dahmer longer. They see the investment we’ve made to streamline their work, respect their time, and improve overall profitability. There’s a lot to be excited about in the coming year as Cable Dahmer continues to lead the way—not just in elevating the customer experience, but in supporting the team that makes it all possible.